We believe that when you support mothers, you transform society. All of it!

Phoenix Parent Coaching is a perinatal education and family support organization dedicated to improving outcomes for parents, children, and communities by expanding access to trauma-informed, evidence-based care. Founded by doula and educator Ash Gerhard, the organization supports families during pregnancy, postpartum, and the ongoing transitions of parenthood through holistic services that prioritize emotional safety, nervous system regulation, and community connection.

At the core of Phoenix Parent Coaching’s social impact work is the understanding that support is a protective factor. Research consistently shows that parents who receive consistent, compassionate support experience better physical, emotional, and relational outcomes. Phoenix Parent Coaching applies this evidence by offering care models that reduce isolation, increase parental confidence, and honor the diverse cultural backgrounds and lived experiences of families.

In addition to direct family support, Phoenix Parent Coaching invests in the sustainability of the perinatal workforce. The organization provides education, coaching, and systems support for doulas and birthworkers, recognizing that caregiver burnout and financial instability directly limit access to care. By helping perinatal professionals build ethical, sustainable practices, Phoenix Parent Coaching contributes to a stronger and more accessible care ecosystem.

Phoenix Parent Coaching is also leading the early development of The Nest, a future birth and family wellness center in Contra Costa County. This initiative aims to expand care options beyond hospital and home birth while partnering with domestic violence shelters and community organizations to provide no-cost, trauma-informed perinatal support for survivors. Through this work, Phoenix Parent Coaching advances a vision of family care that is equitable, community-rooted, and designed to support parents in every season.

Support isn't something you earn, it's something you deserve

Phoenix moms are done accepting the motherhood status quo!

Meet Ashley

I'm not just a doula. I'm a mother and bonus mom of 7. A trauma-informed coach. A nervous-system nerd. A yoga teacher. A researcher. A survivor. And a relentless advocate for what real, revolutionary support can look like in motherhood.

What I bring to this work is a rare fusion of lived experience, evidence-based tools, and deep compassion. I’ve walked through fire and held space for hundreds of women doing the same.

I don't just want you to get through this season—I want you to feel seen, supported, and powerful in it.

This isn’t about one-size-fits-all answers. It’s about helping you remember:
You already have what it takes.
I just help you access it.

Phoenix Moms Are:

Phoenix Parent Coaching Moms are mothers in all seasons of parenting who seek more than just standard care; they prioritize holistic well-being, value balance in their lives, and are deeply committed to a mindful approach to motherhood.

We are well-educated and have a strong desire not just to survive as mothers but to truly thrive.

You may already practice yoga or other mindfulness techniques focusing on nurturing your entire being—body, mind, and spirit— and are looking for a parenting experience that aligns with your values and aspirations for a balanced, empowered life.

🫶 The Community You’ve Been Craving

Let’s be real—parenting is too big to do alone.

And the truth is, most of us aren’t lacking strength… we’re lacking support. That changes here.

Welcome to the Phoenix Parent Coaching Community—a space designed to refill your cup, reconnect you with your intuition, and give you the tools (and the team) to help you rise, again and again.

This isn’t just a chat group or a place to vent (though we love a good vent session). This is a full-access membership built for your mind, body, and motherhood.

🔥 When you join, you’ll get:

💻 Unlimited access to my entire digital library (yep, all the courses!)
🎟️ Exclusive early bird access + discounts to events, workshops, and retreats
🎤 Live group calls + coaching with parenting experts to regulate your nervous system and refocus your energy
🤝 Connection with other parents who are walking the same road—with just as many WTF moments
📊 An invitation to be part of the change through The Parenthood Project Survey & community-led advocacy

This is where soul meets science. Where healing meets action. And where moms and parents come home to themselves—with support, strategy, and a whole lot of heart.

👉 Join the Waitlist to get first access when the doors open. Because you deserve to feel held, not just by your people—but by a whole movement.

📝 Take the Survey, Be the Change